2021: The ‘S’ of Sustainability

The linkage between CSR and Sustainable Development is no longer a question but almost a fact. In light of COVID-19 and current realities, globally, Sustainability is rising up the agenda with governments, organizations and notably, the media cum the wider public; paying attention.
However, Sustainability is often positioned as equivalent to ‘long-lasting,’ or ‘enduring’. This is understandable, but incomplete. Sustainability, especially for the business community should be more than mere window dressing.
How will Sustainability change the competitive landscape and reshape the opportunities and threats that businesses face?
There is no doubt that there has been a significant shift in the way that companies – of all sizes, in all sectors and locations – view Corporate Responsibility.
By adopting Sustainable practices, companies can gain a competitive edge, increase their market share and boost shareholder value. The business implications of Sustainability merit greater scrutiny.
Leading organizations no longer view the challenges narrowly in terms of risk mitigation or brand enhancement. Instead they see the complexities as providing opportunities for innovation as well as enhancing consumer, investor and wider public relationships which, in turn, contribute directly to the overall Sustainability of the business.

Source: https://bit.ly/3bL90W9

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